Resume

In-house brand & marketing design  /  Healthcare practice growth

SocialClimb

A brand refresh and the marketing system around it for a platform that helps medical practices win reviews, rank on Google and bring in the right patients: logo, style guide, website content, case studies, trade show, apparel and motion.

  • ClientSocialClimb
  • RoleGraphic Designer
  • ScopeBrand refresh, style guide, website content, case study templates, trade show, apparel, icons, booklets, presentations
  • DatesMay 2021 – Aug 2022

Brand refresh

The updated mark, in motion

Logo animation · navy, orange, sky
Silent loop · WebM / MP4

SocialClimb sells software to doctors, dentists and clinic managers: people who are busy, sceptical of marketing, and used to healthcare design that is beige. The brand had to feel credible enough for a hospital procurement meeting and sharp enough to stand out on a trade show floor next to everyone else’s blue.

The refresh kept the climbing-arrow mark and rebuilt everything around it: a navy, orange and sky palette, an updated style guide, and a set of templates so the marketing team could ship case studies, decks and web pages that looked like they came from the same place without waiting on a designer.

  1. 01

    Brand & guidelines

    Updated logo and lockups, colour and type rules, and a refreshed style guide for the marketing team.

  2. 02

    Web & sales content

    Website page content and mock-ups, a customer case study template, PowerPoint decks and booklets.

  3. 03

    Events & apparel

    Trade show backdrop and retractable banner, plus team t-shirts.

  4. 04

    Icons & motion

    A product icon set, the logo reveal and animated social content.

Months in-house

15

Core palette

03

Case study sheets shown

03

Motion pieces

02

The system

Fig. 01–03  /  select pieces
Click any image to enlarge

Three SocialClimb customer success story sheets fanned out, each with an orange headline panel and a blue results band Fig. 01 — Sales collateral Customer case study template

Palette

Summit Navy
#0F3556

Climb Orange
#E97B2C

Sky
#2EA3DC

White
#FFFFFF

Headline

Automate
your practice
growth

Laptop showing the SocialClimb homepage with the headline Automate Your Practice Growth and a phone mock-up Fig. 02 — Web Homepage content
SocialClimb trade show set: a retractable banner with a customer quote beside a wide backdrop with three message bars and a smiling doctor Fig. 03 — Events Trade show backdrop and banner

Message hierarchy · always this order

  • 01 · NavyBuild your reputation
  • 02 · SkyTarget profitable patients
  • 03 · OrangeMeasure your return on investment
Credible enough for a hospital procurement meeting — sharp enough to be seen across a convention hall.

The brief behind the refresh, and the test every template had to pass.

02 — Social motion

Marketing advice, dispensed one tip a day.

For social, a listicle on winning new patients became a prescription bottle. The label reads 7 Ways to Acquire New Patients, take one pill by mouth every day, and the camera rolls down the bottle through each tip, starting with the Google Business Profile.

The conceit did the work a stock photo could not: it is instantly medical, it is a little funny, and it gives a long piece of content a reason to be watched to the end.

Motion design Social content Illustrated icons Silent loop

Next project

Pupford