Brand identity / Print, stationery, packaging, apparel

Rud’s Dirt

Branding and marketing pieces for a soil and excavation outfit: a trifold, stationery, a kraft mailer box and a shirt the crew would actually wear.

TypeBrand identity
DeliverablesWordmark, trifold brochure, business card and envelope, mailer box, t-shirt
PaletteBrick red, kraft and cream

Person standing in a garden wearing a brick-red Rud’s Dirt t-shirt

Apparel

The mark, worn

Screen-printed tee · one colour on brick red

Rud’s Dirt sells soil, gravel and excavation to homeowners who mostly want to trust that the truck will show up. The identity leans on that: a plain, confident wordmark, one brick red, and kraft board wherever the material could carry it.

The trifold does the explaining, with a die-cut circle that lets the inside show through the cover, while the business card and envelope keep to the red-and-cream pairing so the stack of stationery reads as one set.

The mailer box was designed for soil samples, with the mark on the lid and a red band as the only printed colour, so it stays cheap to produce and obvious on a porch.

01
Print
Trifold brochure with a die-cut cover.
02
Stationery
Business card and envelope.
03
Packaging
Kraft mailer box with a single-colour band.
04
Apparel
Screen-printed tee.

Rud’s Dirt trifold brochure shown open and closed, with a die-cut circle in the cover — Trifold brochure, die-cut cover01

Rud’s Dirt business cards and envelope laid out on a cream surface — Business card and envelope02

Closed kraft mailer box with a red band and the Rud’s Dirt mark — Mailer box, closed03

Kraft mailer box with the lid lifting — Lid lifting04

Kraft mailer box open, showing the red interior print — Open, red interior05

Kraft mailer box fully open from the side — Fully open06

Next project

Book Cover

Rud’s Dirt

Print

Stationery

Packaging

Apparel